Vemco Consulting Innovation Approach
Inclusion of New Ideas, Devices, or Methods
Our clients often ask us how they can become more innovative. Some seem to believe that innovation just appears as if by magic. Many believe that there is no process for innovation, even though there have been significant breakthroughs in this field of study.
There are companies that have benefited from recent best practice, helping to improve innovation – but many other companies don’t know about them because they are still hidden within academia. The three practices we have identified consist of a research-verified, end-to-end series of steps that yield the best ideas. You can apply this three-step method to small problems in as little as a day, or scale it to solve the largest challenges, spanning several months or more.
The benefits of this are:
- Maximises the quality of ideas from brainstorming;
- Helps address simple as well as complex problems;
- Is resource efficient because it is focused, managed, and time-bound; and
- Easy to deploy and you get results quickly
The process consists of three steps:
- Ideation; and
The first step is to frame the problem. It is said that if Einstein had 20 days to solve a problem, he would spend 19 days defining the problem and leave one day to solve it. A book by McKinsey researchers called “Brainsteering: A Better Approach to Breakthrough Ideas” by Coyne and Coyne suggests there are five areas that generate the best questions to help spur innovation:
- Identifying unsolved customer problems
- “De-averaging” users and activities
- Exploring unexpected successes
- Imagining perfection
- Discovering unrecognised “headroom” (rules to reexamine or new technologies)
Technology alone does not solve all problems. At Vemco Consulting we take a deep look into the concepts mentioned above and incorporate them with industry best practice, knowledge and known technologies. Vemco is constantly looking for new ideas, techniques, and technologies. We work hard to bring our clients Inclusion of New Ideas, Devices, or Methods.